50 Things Your Customers Wish You Knew

Photo by Justin See

No matter what type of business you run, this list by Sonia Simone is required reading. Keep these in mind whether you’re writing web copy or dealing with a customer service issue.

A few of my favorites were:

  • My life is really stressful. If you can reduce that stress, you become immensely valuable to me.
  • Your employees treat me about as well as you treat them.
  • Telling me what you don’t know makes me trust you.
  • The wealthier I get, the more I like free stuff.
  • A lot of the time, I secretly feel like a lost little kid. I don’t admit it, but I want to be taken care of.
  • I don’t understand how to use your Web site, but I can’t admit that because it would make me feel dumb.
  • I want to buy your product, but I need you to help me justify it to myself.
  • I believe that most of what’s wrong in my life is someone else’s fault. Let me keep that cozy illusion and I’ll believe anything you say.
Read the complete post 50 Things Your Customers Wish You Knew from Remarkable Communications.

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