7 Reasons You Should Focus on Women in Your Advertising & Your Business
Gallop’s keynote is required watching for men & women – she teaches us how businesses are missing out on innovative ideas & profits by staying male-centric.
How To Create A Responsible & Effective Cannabis Brand
We have a huge responsibility to shape how the public perceives Cannabis going forward. See how smart branding pays off in the long run.
How You Can Create a Cannabis Industry We Can All Be Proud Of
Aaron Smith, co-founder and executive director of the National Cannabis Industry Association, reminded us that before cannabis was an industry, “we were a social movement, and we still are a social movement.” The legalized states are leading the way for what general use cannabis will look like after prohibition ends. Aaron reminded nearly a thousand attendees how the steps they take now will be the foundation of a Cannabis industry that we can all be proud of. 1. Be A Good Neighbor Reach out to your neighborhood–from local businesses to local citizens. When the federal government shut down Oaksterdamn, the NCIA got neighborhood businesses to hang green flags in solidarity. It’s a lot easier to move forward with neighborhood organizations on your side. 2. Be Professional Everything from answering the phone to paying your bills on time affects your own business and the cannabis industry as a whole. Don’t use marketing that you wouldn’t want your mother to see. Create a professional industry that shows the country what they’ve been missing. 3. Engage Politically Find out who your elected representatives are and get on their email list. Attend their events and give money to their campaigns to support your cause. Be present and make phone calls so that they hear from the Cannabis industry a lot more than they do now. Make it easy for your customers to engage their officials as well. Reward customers that call their elected representatives or send emails. Make it easy for customers to engage while they wait. Harborside Health Center has a robust Patient Activist Center that rewards customers with product for participating. 4. Join a Trade Organization If you...
Why Cannabis Businesses Will Do So Much More Than Just Make Money (Cannabis Business Summit)
The Cannabis Business Summit was opened by Troy Dayton, CEO of the Arcview Group, who spoke about the long road to Cannabis legalization. When he started with the Marijuana Policy Project and founded Students for Sensible Drug Policy, the future of Cannabis was not so clear. Today, Cannabis is legal for medical use in 23 states and generally legal here in Colorado. “The hippies were right.” Organic food, renewable energy and cannabis legalization were all kicked off by the “hippie movement” (which I got to be a part of, thanks to my parents). Troy spoke about the difference between an alternative movement and a huge industry was the profitability of the businesses that support it. (Think about the small organic food stores of the 70s versus Whole Food today.) What brought movements that were good for our bodies and good for our planet was the professionalism of those businesses. “The best thing you can do to help legalize Cannabis is to run great businesses.” Businesses that go beyond just being profitable. Troy challenged attendees to run businesses that consider and care for all stakeholders. Not just your customers but non-Cannabis users in your area. Not just the zoning board but your local school board too. Not just the alternative media but the mainstream media. “Professionalism…means you treat people with respect no matter how long their hair is.” Troy spoke to the call for “professionalism” for Cannabis Businesses. But professionalism goes beyond where you went to school or who you know. Professionalism means following through, caring for stakeholders throughout the community, and respecting people no matter how long their hair is. Go beyond making...Prioritizing Product Features for Cannabis Companies
Whether you’re starting a MMJ dispensary or edibles brand: cannabis product feature strategy will be vital to your success.
2014’s Hot Homepage Design Trend: Mega Images
You know those giant brand images filling up new home pages? Looks great but does it work?
Even NPR Is Telling You How Important Marketing Is For Cannabis Companies
The Farm shows how a female-friendly atmosphere at your dispensary can attract new customers and why you should shed the stoner image.
Your Company’s Facebook Posts Will Soon Be A Waste Of Time
The day when your Facebook organic posts will reach virtually no one is coming fast.
Where To Start Optimization Testing On Your Website
If you’re just getting started with web optimization testing or have limited testing resources (hey that’s like everybody), which pages you test is the most critical decision you have to make.
Cannabis Industry News Must Reads: April 2014
If You Support Legal Marijuana, Memorize These 13 Stats Hunter Stuart, Huffington Post Will the legal marijuana market really grow from $1.53B in 2013 to $10.2B in 5 years? Stuart presents numbers from the industry’s value. Read the full article>> Whoopi Goldberg’s Denver Post Cannabis Column Kicks Off Whoopi Goldberg, The Cannabist Whoopi uses her first column in The Cannabist (owned by the Denver Post) to talk about her pen vaporizer which she says “changed my life. No, I’m not exaggerating.” Whoopi suffers from glaucoma and uses marijuana to treat the pain. Read the full article >> High Tech: How Silicon Valley entrepreneurs are rushing to cash in on cannabis. Mat Honan, Wired Magazine From Vaporizer design to breeding, Mat Honan gives you rich profiles of up-and-coming cannabis business models. Read the full article >> DPA’s Amanda Reiman On Why Women Are Underrepresented in the Marijuana Industry Angela Bacca, CannabisNow Magazine “Now, if we are waiting around for a heterosexual cisgendered male to decide that he is tired of seeing a girl with big boobs and booty shorts holding a bud in a magazine, that day is never gonna come. As women, we need to start changing the conversation.” Great to see some cannabis news about women in the industry! Read the full article >> To Keep Business Growing, Vendors Rebrand Pot’s Stoner Image Luke Runyon, NPR The Farm in Boulder is a unique recreational marijuana store. The owner “used her background in spa management to build a warm and inviting pot shop that puts customers at ease.” Read or Listen >> HIGH TIMES Legislative Roundup: April 21 Mike Adams, High Times...
Jazmin Victoria Hupp co-founded Women Grow, the largest professional network in the cannabis industry. Since it’s launch in 2014, Women Grow has connected over 25,000 entrepreneurs at events in 45 cities across the US & Canada. The organization hit $1 million in revenue in 2015, with no outside funding. In 2016, they earned 6 billion media impressions. Jazmin was named a “genius entrepreneur” by Fortune Magazine and Forbes considers her one of the “top businesswomen” in the cannabis industry. Inspired by Women Grow’s impact, Newsweek ran the headline “WOMEN IN WEED: HOW LEGAL MARIJUANA COULD BE THE FIRST BILLION-DOLLAR INDUSTRY NOT DOMINATED BY MEN.”
Jazmin’s mission to support female entrepreneurship began in 2011, when she took the role of Director of Digital Media for Women 2.0, an organization that helps women start high-growth ventures. During her tenure, the brand expanded from the Bay Area to hold events across six countries for over 100,000 business women.
Jazmin’s background is in Theater and Management Information Systems. She creates magical transformative opportunities that scale with new technology.
In the last half of 2016, Jazmin dropped 40 pounds without dieting by learning how to process stress effectively. She creates happiness through a practice of yoga, meditation, cannabis consumption, and self-love.
Jazmin will be launching new projects in collaboration with Melissa Meyer. Sign up to be first to learn about exclusive new events and content.