Creating Negative-Cost Marketing

Nov 28, 11 Creating Negative-Cost Marketing

Posted by in Business, Social Media

Would you rather be the ad next to an article in the New York Times or the topic of the article? Would you rather buy ad spots on TV or be the TV show? These are the questions that Tom Szaky, CEO of TerraCycle, asks business owners to consider. TerraCycle recycles traditional trash into a large variety of consumer products. They...

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Is there a female founder, CEO, or investor whose advice you trust? (Big or small)

Nov 01, 11 Is there a female founder, CEO, or investor whose advice you trust? (Big or small)

Posted by in Business, Features, Technology, Women In Business

Most new entrepreneurs have the same questions. Unfortunately some women are afraid to ask them or don’t know which questions they should ask before launching their venture. Women 2.0 is compiling a new book with advice from the startup community titled: 101 Questions About Launching Your Company Answered by Female...

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Customer Surveying for Apple Specialists

Oct 11, 11 Customer Surveying for Apple Specialists

Posted by in Business, Technology

Below is my deck from the Apple Specialist Conference in Miami, Florida. I presented “Two Quick Questions”, a seminar on using the Net Promoter Score to: Measure customer satisfaction, which directly links to profitability and customer retention Measure employee engagement, which directly links to customer engagement...

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Why Occupy Wall Street, When You Could Start Your Own Company?

Oct 04, 11 Why Occupy Wall Street, When You Could Start Your Own Company?

Posted by in Business, Technology

Over a few weeks, the awfully-organized anarchists (if they were really well organized, would they really be anarchists after all) have turned Zuccotti Park into a real camp that they intend to occupy through winter. Although I can’t disagree with their motivations, Jason Calacanis argues that their techniques are outdated....

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Building Your Resume Without Going Back To School

Sep 27, 11 Building Your Resume Without Going Back To School

Posted by in Business, Features, Life

When men want to learn a new skill they get a new job, when women want to learn something new, they go back to school — or so I found in years of hiring. In my experience, men were more likely to apply for jobs that they were under-qualified for and plan to fake it until they made it. Overall they were right to do so, if...

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50 Things Your Customers Wish You Knew

Jul 18, 11 50 Things Your Customers Wish You Knew

Posted by in Business, Features, Startups

No matter what type of business you run, this list by Sonia Simone is required reading. Keep these in mind whether you’re writing web copy or dealing with a customer service issue. A few of my favorites were: My life is really stressful. If you can reduce that stress, you become immensely valuable to me. Your employees treat...

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