7 Reasons You Should Focus on Women in Your Advertising & Your Business
Gallop’s keynote is required watching for men & women – she teaches us how businesses are missing out on innovative ideas & profits by staying male-centric.
Prioritizing Product Features for Cannabis Companies
Whether you’re starting a MMJ dispensary or edibles brand: cannabis product feature strategy will be vital to your success.
2014’s Hot Homepage Design Trend: Mega Images
You know those giant brand images filling up new home pages? Looks great but does it work?
Your Company’s Facebook Posts Will Soon Be A Waste Of Time
The day when your Facebook organic posts will reach virtually no one is coming fast.
Where To Start Optimization Testing On Your Website
If you’re just getting started with web optimization testing or have limited testing resources (hey that’s like everybody), which pages you test is the most critical decision you have to make.
Best and Worst eCommerce Checkout Practices
No matter how many times you’ve tested your eCommerce checkout it could still be better. We spend so much time trying to get people to fill up those online carts only to lose them in the checkout. Here’s a few of the hits and misses I’ve noticed this quarter in online shopping carts.
Jazmin Victoria Hupp co-founded Women Grow, the largest professional network in the cannabis industry. Since it’s launch in 2014, Women Grow has connected over 25,000 entrepreneurs at events in 45 cities across the US & Canada. The organization hit $1 million in revenue in 2015, with no outside funding. In 2016, they earned 6 billion media impressions. Jazmin was named a “genius entrepreneur” by Fortune Magazine and Forbes considers her one of the “top businesswomen” in the cannabis industry. Inspired by Women Grow’s impact, Newsweek ran the headline “WOMEN IN WEED: HOW LEGAL MARIJUANA COULD BE THE FIRST BILLION-DOLLAR INDUSTRY NOT DOMINATED BY MEN.”
Jazmin’s mission to support female entrepreneurship began in 2011, when she took the role of Director of Digital Media for Women 2.0, an organization that helps women start high-growth ventures. During her tenure, the brand expanded from the Bay Area to hold events across six countries for over 100,000 business women.
Jazmin’s background is in Theater and Management Information Systems. She creates magical transformative opportunities that scale with new technology.
In the last half of 2016, Jazmin dropped 40 pounds without dieting by learning how to process stress effectively. She creates happiness through a practice of yoga, meditation, cannabis consumption, and self-love.
Jazmin will be launching new projects in collaboration with Melissa Meyer. Sign up to be first to learn about exclusive new events and content.