4 Unique Retail Signage Examples to Increase Sales

4 Unique Retail Signage Examples to Increase Sales

Stair Signage Attracts And Informs Unimax Tattoo Supply on crowded Canal Street in NYC, uses stair signage to attract people to walk up to their second story location. Once customers are walking up, the signs inform you of all the different items you can expect inside. Since most of their merchandise is hidden behind counters, seeing a category of items you’d like to buy on the stairs encourages you to ask a staff member to show them to you. If you have the big bucks, get an animated stair case. Videotron in Montreal claims to have installed the first one in North America at their flagship store.     Digital Signage That is as Functional as it is Beautiful When Microsoft opened a store across the hallway from Apple in the Mall of America, I wondered how they would counter Apple’s award winning store designs. A wrap-around digital wall slightly above eye-level allows promotions to flow effortlessly across the entire store. But the gorgeous displays aren’t even the best part. The Xboxes throughout the store activate a window in the displays that allows you to play on the big screens. The prominence of the xBox displays encourages other customers to investigate.   Tell Your Customers How Much Your Values Are Theirs And How To Uphold Them Part confirmation and part guilt-trip this table top signage from ultra-popular Pine State Biscuits in Portland, Oregon does it all. By phrasing all their information as a thank you to their customers they increase compliance without nasty “bus your own table, your Mom doesn’t work here” type signage. They open the card by affirming their customer base...
How The Democratization of Technology Enables Creativity

How The Democratization of Technology Enables Creativity

In his TED talk,  J.J. Abrams teaches us that no art form benefits by being practiced exclusively by the elite. He claims wide-spread technology has changed how stories are told (and projects completed). There’s no one stopping you from making your movie (book, company, etc.), when the resources can be easily bought, borrowed, or...
The 5 New Ways of Doing Business In Media

The 5 New Ways of Doing Business In Media

In 2008, the conventional wisdom was that social media was killing traditional media (newspapers were folding and Twitter was exploding). On the way to the funeral, media innovated and evolved with iPad magazines, Get Glue for TV, and eBook publishing. At the O’Reilly Tools of Change Publishing Conference, Steve Rubel spoke about the new way of doing business in media. Steve works on the for the world’s largest public relations firm, Edelman. The Clip Report Volume 1 View more presentations from Steve Rubel 1. Curate to Dominate “If you can separate art from junk, there’s money to be made.” Sports Blog Nation found the best sports bloggers on the web and curated them into a network by team and gave them a method to monetize their content. Sports Blog Nation is now one of the top 10 sports websites. Curation can be a business. MSNBC bought the twitter handle “@BreakingNews” and they curate news from around the world. Tumblr just hired a editorial team to report on what Tumblr users are reporting. 2. Data Mine and Time “The media understands math.” StoryFold finds the people on Twitter that are closest to a story, roll their tweets into dashboards and sell the feed to news organizations. Social Flow helps publishers time their social media messages to get the best response from their audience. Steve’s firm tracks trust each year and media was the only institution to see a trust increase in 2012. He cites the increased use of sourcing and data as helping to increase trust. 3. Keep Stories Alive Stories are being kept along for longer. The Guardian got a million additional page...
Marissa Mayer on Creativity From Constraints

Marissa Mayer on Creativity From Constraints

  Marissa Mayer (VP of Google Local/Maps/Localization) spoke at the MIT Sloan’s Women in Management Conference today. Known for being the first female engineer hired by Google in 1999, she spoke about how challenges at Google has shaped the advice she gives to others. “Passion is a Gender Neutralizing Force” Marissa says at Google she wasn’t treated like a women. She is just a Geek at Google and “Google is a great place to be a Geek.” What passion can bring together your team in a way that overshadows their differences? Find Your Rhythm You know you need to work hard to be successful but how do you do that for decades without burning out? Marissa’s philosophy is to find your own rhythm. Figure out what makes you resentful about working long hours and protect yourself from that. For example if you miss Sunday brunch with your family, you’ll resent staying late at work all week. As a supervisor, it’s your job to help protect your staff’s time for the thing they need most to keep working hard. We’re Not Producing Enough Computer Science Graduates Period We know that there aren’t enough female computer scientists but Marissa contends that we need to produce more engineers of any gender. 98% of Google engineers were exposed to computer science in high school or earlier. Personally I think we should teach programming starting in grade school. Do Things You’re Not Ready To Do Marissa’s career is filled with taking on projects that were larger than she was prepared for. If you’re only applying for jobs that you are 100% qualified for, how...
New Trend: Video Holiday Cards – Bergdorf Goodman Goes to the Dogs

New Trend: Video Holiday Cards – Bergdorf Goodman Goes to the Dogs

I received more video holiday cards than physical cards from businesses this year for the first time. Whether your business is trying to save trees or just preparing for the Postal Service to go out of business, a video holiday card might be right for you. Tips For Spreading Your Business Message with a Video Card Set a budget: Although a video card is cheap to send out through email, you can spend much more producing a video than printing paper cards. Make sure to set a budget and find a video director that can work within it. What’s the payoff?: The best holiday videos have a plot payoff for watching them. You know how the best commercials can make you want to cry in 30 seconds? Can you make your story pay off at the end? Watch Bergdorf Goodman’s longer holiday video for their heartfelt ending. Or check out LivePerson’s charity donation at the bottom of this entry. Keep it short: 30 seconds to 2 minutes is optimal Keep it agnostic: Unless you’re sure all your customers celebrate Christmas, it’s better to go for general Happy Holidays. Make it fun(ny) or unusual: If you want the video to be shared, make it fun or funny. On the unusual side, Tekserve’s most successful viral video featured $60,00 worth of recycled iPods. The delivery method is the most important part (and often overlooked): Once you have the perfect holiday video card, the most important part is getting it watched. Make sure you consider the timing of sending your video to recipients, the holidays get busy and any non-essential message gets trashed. Can you create a great...

6 Trends in Web Design Coming To A Website Near You

Web design shifts and changes every season just like the fashion world. Instead of watching a runway on Fashion Week, here’s a few sites I use to preview what’s likely to take off next: Behance Network – Creative Professional Platform to share what designers are working on now. Filter results by Blogging, Web Design, or Web Development for a peak. Behance is a NYC-based startup. Dribble – A nicely designed portfolio site, check out what’s been posted in web design lately. Allows you to search by color if you have one in mind. DeviantArt – Less curated than Behance but still relevant, click my link for an overview of popular web interfaces submitted in the last week. Huge F’ing Background Images Popularized into the mainstream by Bing, this has spread to tons of tech startups and newer page designs.   Go Right Not Down When web designers found out that folks didn’t want to scroll down for more than a few page views, they started asking viewers to navigate to the right. Arranging Images In Tag Cloud Style Just like a word tag cloud makes more frequent words appear larger, some sites are now organizing their images using this principle to make more important images larger.   Notification Alerts Using smart icons with red badges has become prevalent from iPhone Apps to Facebook.   Grey Gradients Black is too hard to read and white is so 1996, so we’ve settled on grey gradients as the cool kids color. Better Typography We finally got bored with half a dozen font choices and the following companies are driving better typography coming...