What I Learned in 2016

What I Learned in 2016

See how I learned how to be in a museum, how to Burn in Spain, new psychedelic treatments, the final Summit at Sea, winning licenses, and at the very bottom, everything else I’m up to this year.

Personalizing B2B Sales Relationships at Scale

Personalizing B2B Sales Relationships at Scale

Marketers think in terms of campaigns and touch points, whereas traditional sales people think about one-to-one sales calls. Tawheed Kadar has solved for these conflicts by making each sales person a mini marketing organization with his 5×5 Method.

Why Marketers Need To Inform Instead of Advertise in 2013

Creating ads is the minority of what I do as a Marketing Director in 2013. My most successful campaigns revolve around great content pieces that generate and educate leads at the same time. No longer is its marketing’s job to just deliver lots of eyeballs. We create...
6 Ways You Haven’t Used Social Media To Improve Your Blog

6 Ways You Haven’t Used Social Media To Improve Your Blog

No matter how long you’ve been doing social media for, there are new tricks and tips coming out every day. Tip #1 and #5 were well worth the price of admission for my organization. Here are my notes from Austin Gunter’s (Brand...