What I Learned in 2016

What I Learned in 2016

See how I learned how to be in a museum, how to Burn in Spain, new psychedelic treatments, the final Summit at Sea, winning licenses, and at the very bottom, everything else I’m up to this year.

Personalizing B2B Sales Relationships at Scale

Personalizing B2B Sales Relationships at Scale

Marketers think in terms of campaigns and touch points, whereas traditional sales people think about one-to-one sales calls. Tawheed Kadar has solved for these conflicts by making each sales person a mini marketing organization with his 5×5 Method.

Why Marketers Need To Inform Instead of Advertise in 2013

Creating ads is the minority of what I do as a Marketing Director in 2013. My most successful campaigns revolve around great content pieces that generate and educate leads at the same time. No longer is its marketing’s job to just deliver lots of eyeballs. We create materials that attract the right eyeballs and educate them en masse until they are primed for sales. Instead of our sales staff booking lots of information meetings with leads that may or may not be qualified, we qualify our leads with informative content that is cheap to deliver (and therefore easily scalable to additional markets). Here’s how to create informative content that delivers qualified leads that are ready to buy everything you sell, illustrated by examples from retailers and service providers around the country. Note: For simplicity, I will refer to what you are selling as a “product” but the same principles work for services and so on. Teach Us WHAT To Care About Every purchase has multiple elements that your buyer needs to consider. By teaching your audience those elements you empower them to become a buyer AND get to imply that your product addresses all potential concerns. Apple Specialist, Springboard Media, offers customers browsing their computer selection the Top 9 Mistakes to Avoid When Purchasing a Mac. Not only does the document offer good free advice to customers but it lays the groundwork for Springboard’s staff to add-on accessories by mentioning concerns like data backup and warranties. Tell Us Why You’re The One Doing It RIGHT Talk about how your product unique in the marketplace because all your competitors have changed...
6 Ways You Haven’t Used Social Media To Improve Your Blog

6 Ways You Haven’t Used Social Media To Improve Your Blog

No matter how long you’ve been doing social media for, there are new tricks and tips coming out every day. Tip #1 and #5 were well worth the price of admission for my organization. Here are my notes from Austin Gunter‘s (Brand Ambassador, WPEngine) presentation on “Developing Digital Marketing (Social Media) In Your WordPress” at WordPress Camp NYC. 1. No One Cares About What You Just Said On Twitter Think about your site from the perspective of a first-time visitor, they’re looking for a reason to trust you. Stop using the standard Twitter widget to show the last few tweets you’ve sent (which could be awesome or random rants). Instead reconfigure your Twitter widget to display your account’s favorites. Favorite great tweets about your organization and re-label your widget something like “140 Character Testimonials”. 2. It’s Time To Make Sharing Your Content Awesome Using the standard Facebook & Twitter share links are LAME. It’s time to do some custom development for elegant sharing solutions. Instead of a tiny Pinterest button above every post, Wedding Chicks does an elegant job of encouraging pins. Every image you mouse over has a “Pin It” badge appear in the lower right. 3. You Can’t Fight On Twitter There are going to be customer support issues and people are going to complain. You need to take it off Twitter. Generate a support ticket for the customer and email them or reach out another way. 140 characters is not enough to be logical and really help. 5. Facebook is for Developing Your Existing Fans, Not First-Time Customers Your customers aren’t going to follow you on Facebook until they’ve already experienced...
Increasing Page Views & User Retention on Your WordPress Blog in 3 Minutes

Increasing Page Views & User Retention on Your WordPress Blog in 3 Minutes

Do your readers leave your site right after they finish the first post they came in on? Neil Mody from nRelate gave a great overview of all the elements you need to use to drive more readers to your site and get them to stick around for longer at WordPress Camp NYC today. If you know the basics already, skip to the end for all the plugins your should install in 3 minutes to increase page views. You’ve Got Nothing Without Great Content Focus on your message first. Create an original consistent presence on the Internet with quality content first. Then you can build a long-term audience. Everything else optimizes on high quality content. Without good content you won’t get far.  Your Site Must Load in 3 Seconds or Less You must use a caching plug-in to speed up the load time of your pages. W3 Total Cache (free) WP Super Cache (free) Then you need to use speed loading testing tools to check it. YSlow (based on Yahoo Tools) Google Page Speed Tools Hosting Options (from least to most expensive / least to most scalable) Blue Host Liquid Web Media Temple WP Engine (specialized hosting that starts at $29/month) Rackspace (high-end if you have dedicated staff) Everything you add to your site will make the site slower. Your site should load in 3 seconds or less. For every extra second your site takes to load you lose a portion of visitors according to Google’s analytics. Bring Style to Your Substance With a Quality Theme How your site looks can be just as important as your content. Having a stylish theme with clear navigation affects how many users stick...