How To Create A Responsible & Effective Cannabis Brand
We have a huge responsibility to shape how the public perceives Cannabis going forward. See how smart branding pays off in the long run.
Your Company’s Facebook Posts Will Soon Be A Waste Of Time
The day when your Facebook organic posts will reach virtually no one is coming fast.
Classy Social Media #FAIL Recoveries that Dr. Phil Should Learn From
As in all things in life, mistakes happen on social media. What really matters is how you respond when something you post isn’t received as you planned. Here’s two celebrities that Dr. Phil could learn from on how to talk to outraged fans.
3 Types of Facebook Like Bait
hese examples from the top pages on Facebook show three ways they are winning likes easily to get later messages out for free.
How to Save Money Advertising on Facebook by Using Facebook’s EdgeRank
Did you know that only a small percentage of your Facebook posts to your fans are actually shown? Now that Facebook is making it easier to pay them to promote your own posts, many page owners are suddenly asking how they can get their posts seen more often for free. What is Facebook’s EdgeRank Similar in the way Google uses PageRank to determine which websites are at the top of their search results, Facebook had to create an algorithm to filter status updates. EdgeRank is a algorithm that determines how many people see your status updates on their wall. Input x EdgeRank = Output What Affects EdgeRank Positively An increase in the number of fans liking and commenting on your content will incase how many people are reached by each post. EdgeRank = (Comments + Likes) / Fans at the time of the post What Are The Most Engaging Content Types? Overall these rules hold true for the different content types, but there are some specific differences for different types of pages below too. Photos: Quick and easy to consume, plus major comment fodder. Had twice the engagement rates of other types of posts. Status: Fast to read and doesn’t require the user to click through. Users are actually more engaged with updates longer than 140 characters. So it’s NOT a best practice to run the same update to Twitter and Facebook because you should run slightly longer copy on Facebook. Video: Videos need text summaries posted with some context for the reader. Videos with no description had the worst engagement of all types of post. Link: Links require users to click out of...
6 Ways You Haven’t Used Social Media To Improve Your Blog
No matter how long you’ve been doing social media for, there are new tricks and tips coming out every day. Tip #1 and #5 were well worth the price of admission for my organization. Here are my notes from Austin Gunter‘s (Brand Ambassador, WPEngine) presentation on “Developing Digital Marketing (Social Media) In Your WordPress” at WordPress Camp NYC. 1. No One Cares About What You Just Said On Twitter Think about your site from the perspective of a first-time visitor, they’re looking for a reason to trust you. Stop using the standard Twitter widget to show the last few tweets you’ve sent (which could be awesome or random rants). Instead reconfigure your Twitter widget to display your account’s favorites. Favorite great tweets about your organization and re-label your widget something like “140 Character Testimonials”. 2. It’s Time To Make Sharing Your Content Awesome Using the standard Facebook & Twitter share links are LAME. It’s time to do some custom development for elegant sharing solutions. Instead of a tiny Pinterest button above every post, Wedding Chicks does an elegant job of encouraging pins. Every image you mouse over has a “Pin It” badge appear in the lower right. 3. You Can’t Fight On Twitter There are going to be customer support issues and people are going to complain. You need to take it off Twitter. Generate a support ticket for the customer and email them or reach out another way. 140 characters is not enough to be logical and really help. 5. Facebook is for Developing Your Existing Fans, Not First-Time Customers Your customers aren’t going to follow you on Facebook until they’ve already experienced...
Jazmin Victoria Hupp co-founded Women Grow, the largest professional network in the cannabis industry. Since it’s launch in 2014, Women Grow has connected over 25,000 entrepreneurs at events in 45 cities across the US & Canada. The organization hit $1 million in revenue in 2015, with no outside funding. In 2016, they earned 6 billion media impressions. Jazmin was named a “genius entrepreneur” by Fortune Magazine and Forbes considers her one of the “top businesswomen” in the cannabis industry. Inspired by Women Grow’s impact, Newsweek ran the headline “WOMEN IN WEED: HOW LEGAL MARIJUANA COULD BE THE FIRST BILLION-DOLLAR INDUSTRY NOT DOMINATED BY MEN.”
Jazmin’s mission to support female entrepreneurship began in 2011, when she took the role of Director of Digital Media for Women 2.0, an organization that helps women start high-growth ventures. During her tenure, the brand expanded from the Bay Area to hold events across six countries for over 100,000 business women.
Jazmin’s background is in Theater and Management Information Systems. She creates magical transformative opportunities that scale with new technology.
In the last half of 2016, Jazmin dropped 40 pounds without dieting by learning how to process stress effectively. She creates happiness through a practice of yoga, meditation, cannabis consumption, and self-love.
Jazmin will be launching new projects in collaboration with Melissa Meyer. Sign up to be first to learn about exclusive new events and content.