3 Types of Facebook Like Bait

3 Types of Facebook Like Bait

hese examples from the top pages on Facebook show three ways they are winning likes easily to get later messages out for free.

How to Save Money Advertising on Facebook by Using Facebook’s EdgeRank

How to Save Money Advertising on Facebook by Using Facebook’s EdgeRank

Did you know that only a small percentage of your Facebook posts to your fans are actually shown? Now that Facebook is making it easier to pay them to promote your own posts, many page owners are suddenly asking how they can get their posts seen more often for free. What is Facebook’s EdgeRank Similar in the way Google uses PageRank to determine which websites are at the top of their search results, Facebook had to create an algorithm to filter status updates. EdgeRank is a algorithm that determines how many people see your status updates on their wall. Input x EdgeRank = Output What Affects EdgeRank Positively An increase in the number of fans liking and commenting on your content will incase how many people are reached by each post. EdgeRank = (Comments + Likes) / Fans at the time of the post What Are The Most Engaging Content Types? Overall these rules hold true for the different content types, but there are some specific differences for different types of pages below too. Photos: Quick and easy to consume, plus major comment fodder. Had twice the engagement rates of other types of posts. Status: Fast to read and doesn’t require the user to click through. Users are actually more engaged with updates longer than 140 characters. So it’s NOT a best practice to run the same update to Twitter and Facebook because you should run slightly longer copy on Facebook. Video: Videos need text summaries posted with some context for the reader. Videos with no description had the worst engagement of all types of post. Link: Links require users to click out of...
6 Ways You Haven’t Used Social Media To Improve Your Blog

6 Ways You Haven’t Used Social Media To Improve Your Blog

No matter how long you’ve been doing social media for, there are new tricks and tips coming out every day. Tip #1 and #5 were well worth the price of admission for my organization. Here are my notes from Austin Gunter‘s (Brand Ambassador, WPEngine) presentation on “Developing Digital Marketing (Social Media) In Your WordPress” at WordPress Camp NYC. 1. No One Cares About What You Just Said On Twitter Think about your site from the perspective of a first-time visitor, they’re looking for a reason to trust you. Stop using the standard Twitter widget to show the last few tweets you’ve sent (which could be awesome or random rants). Instead reconfigure your Twitter widget to display your account’s favorites. Favorite great tweets about your organization and re-label your widget something like “140 Character Testimonials”. 2. It’s Time To Make Sharing Your Content Awesome Using the standard Facebook & Twitter share links are LAME. It’s time to do some custom development for elegant sharing solutions. Instead of a tiny Pinterest button above every post, Wedding Chicks does an elegant job of encouraging pins. Every image you mouse over has a “Pin It” badge appear in the lower right. 3. You Can’t Fight On Twitter There are going to be customer support issues and people are going to complain. You need to take it off Twitter. Generate a support ticket for the customer and email them or reach out another way. 140 characters is not enough to be logical and really help. 5. Facebook is for Developing Your Existing Fans, Not First-Time Customers Your customers aren’t going to follow you on Facebook until they’ve already experienced...