What I Learned in 2016

What I Learned in 2016

See how I learned how to be in a museum, how to Burn in Spain, new psychedelic treatments, the final Summit at Sea, winning licenses, and at the very bottom, everything else I’m up to this year.

Building Your Email List with Gmail + MailChimp + Zapier in 2 Clicks

Building Your Email List with Gmail + MailChimp + Zapier in 2 Clicks

This is a tip for all my artist and entrepreneur friends. If you plan to do anything in your future and invite people to donate/attend/up vote/whatever…the highest converting method is an email. Not Twitter, not Facebook, not an ice bucket. Sending personalized email to people who know and like you will help you accomplish your goals. Do this pre work now and reap the rewards for years. If you use Gmail (free but well worth $50/year to upgrade) & MailChimp (free up to 2,000 subscribers), Zapier will turn anyone who emails you into an email subscriber in 2 clicks (free up to 100 times per month). Just to clarify that math for you, if you’re a small brand looking to build an audience, ALL these tools are free until you get bigger. And when you do get big, shelling out less than $50 a month on these tools combined will be the most effective marketing dollars you spend. 1. Sign Up For Free Accounts If you haven’t already, create accounts on the following services (I get a free monkey on Tuesdays if you sign up using these referral links): Gmail MailChimp Zapier 2. Set Up Your Email Lists & Groups in MailChimp Do a little thinking about why you might email people to support you in the future. If you don’t have particular projects on the horizon, maybe you dump everyone into one list. If you have a company (Women Grow in my case) and web design services, you probably want to be able to email groups of people separately for those topics. Just note that this method only allows you to put...
My Inc. Interview: 7 Networking Tips for Women

My Inc. Interview: 7 Networking Tips for Women

Geri Stengel interviewed me about networking tips for women entrepreneurs in conjunction with my monthly Founder Friday events in New York City. I start many meetings reminding the 200 attendees to approach networking events in a thoughtful way designed to make the most of your time. Read the complete article about Networking Tips for Women on Inc. …Connections open doors, doors to money, markets and qualified managers and employees. Pick your venue. There are plenty to choose from. If you don’t like the vibe of one organization’s events, try another. You can choose gender-specific hosted events such as Women 2.0 Founder Friday or the National Association of Women Business Owners, industry specific organizations, such as Institute of Electrical and Electronics Engineers or general business groups such as Chambers of Commerce. Know your elevator pitch. You are not here to make a sale, so you don’t need to close the deal. You do need to let people know who you are and what you do in a way that makes them want to hear more. Ask questions. Women are great at building closeness and connections through conversation. By asking questions you’ll engage the person and really get to know what they do. Still not comfortable? Pretend you are interviewing people for an article about the event; get the who, what, and why. Make the task less personal. Read the complete article about Networking Tips for Women on Inc.   Geri Stengel is the founder of Ventureneer.com, which connects socially responsible businesses, social enterprises, and nonprofits with the knowledge needed to make the world a better place while thriving as businesses. As a...