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Creating Negative-Cost Marketing

Nov 28, 11

Posted by Jazmin in Business, Social Media

Would you rather be the ad next to an article in the New York Times or the topic of the article? Would you rather buy ad spots on TV or be the TV show? These are the questions that Tom Szaky, CEO of TerraCycle, asks business owners to consider. TerraCycle recycles traditional trash into a large variety of consumer products. They...

Best Practices for Responding to Yelp Reviews for Business Owners

Jun 22, 11

Posted by Jazmin in Business, Social Media

Here’s the top tips you should know from Yelp’s Join the Conversation About Your Business webinar on June 22, 2011, along with my insights from managing Tekserve’s customer reviews. YELP MYTHS The Majority of Reviews are Negative 83% of reviews on Yelp are positive. From my work on CitySearch and Google Reviews, overall our...

The Latest Facebook Marketing Advice from Dennis Yu and Jason Keath

Jun 08, 11

Posted by Jazmin in Social Media

I attended Webtrend‘s Facebook Session during Internet Week NY and learned a bunch of surprising statistics. Dennis Yu and Jason Keath gave a summary of the latest developments and opportunities in the Facebook world. Who’s Using Facebook? Of Americans over the age of 12: 53% use Facebook 8% of Twitter Who Fans Companies and...

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About Me

Jazmin is the Director of Awesome for Tekserve, the independent Apple computer store in NYC. She helps women start technology companies through Women 2.0 in San Francisco and Founder Labs in New York City. Her recent public speaking engagements include preventing payment fraud, low-cost marketing best practices, web design, training, social media, customer surveying, and responding to customer complaints. Jazmin holds a Bachelors of Science in Management Information Systems. Her passions include travel, tea, Audible books, and Zumba.