Check here for all my handouts and slides from the Apple Specialist Marketing Conference in May of 2012. Tuesday, May 8, In-Store Payment Fraud Download Keynote slides with notes Download PDF of Keynote slides with notes Tuesday, May 8, Phone & Web Payment Fraud Download Keynote slides with notes Download PDF of Keynote...
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In his TED talk, J.J. Abrams teaches us that no art form benefits by being practiced exclusively by the elite. He claims wide-spread technology has changed how stories are told (and projects completed). There’s no one stopping you from making your movie (book, company, etc.), when the resources can be easily bought,...
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I attended Data-Driven SEO taught by Hamlet Batista at General Assembly. Hamlet’s first claim to fame was gaming the search engines to rank on the first page for “Viagra” and make seven figures in commissions in 2002-2005. More recently he is the technical editor for The Art of SEO. Pretty Code Don’t...
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To learn how to build interactive data visualizations with no code, using completely free tools, I attended Ben Jackson‘s class at General Assembly. Importing HTML into Google Spreadsheets (This tip was worth the cost of the class!) In a cell type =ImportHTML("http://www.anyurl.com", "table", "#")The number is which table is...
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How can textbooks on the iPad revolutionize learning? Kaplan provides study guides and tutoring for standardized tests such as the SAT, LSAT, and GRE. Kaplan set out to digitize their study guides and found out that data on how your students read can revolutionize your product development. Maureen McMahon and Jeff Olson from Kaplan...
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Marissa Mayer (VP of Google Local/Maps/Localization) spoke at the MIT Sloan’s Women in Management Conference today. Known for being the first female engineer hired by Google in 1999, she spoke about how challenges at Google has shaped the advice she gives to others. “Passion is a Gender Neutralizing...
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Jazmin is the Director of Awesome for Tekserve, the independent Apple computer store in NYC. She helps women start technology companies through Women 2.0 in San Francisco and Founder Labs in New York City. Her recent public speaking engagements include preventing payment fraud, low-cost marketing best practices, web design, training, social media, customer surveying, and responding to customer complaints. Jazmin holds a Bachelors of Science in Management Information Systems. Her passions include travel, tea, Audible books, and Zumba. 
