Customer Surveying for Apple Specialists
Below is my deck from the Apple Specialist Conference in Miami, Florida. I presented “Two Quick Questions”, a seminar on using the Net Promoter Score to:
- Measure customer satisfaction, which directly links to profitability and customer retention
- Measure employee engagement, which directly links to customer engagement and referrals
- Praise employees for good experiences and source testimonials
- Diagnose knowledge and performance gaps
- Listen to the voice of your customer
- Find your “moments of truth”
Mentioned Resources
- Net Promoter Score official website and book
- My article on Best Practices to Responding to Yelp Reviews
- SurveyMonkey
Important Review Sites to Monitor
Subscribe
About Me
Jazmin is the Director of Awesome for Tekserve, the independent Apple computer store in NYC. She helps women start technology companies through Women 2.0 in San Francisco and Founder Labs in New York City. Her recent public speaking engagements include preventing payment fraud, low-cost marketing best practices, web design, training, social media, customer surveying, and responding to customer complaints. Jazmin holds a Bachelors of Science in Management Information Systems. Her passions include travel, tea, Audible books, and Zumba. 
