Ladies: Want more respect, trust and affection from your co-workers? Wear makeup.
An interesting study from Boston University found that wearing makeup increases people’s perceptions of a woman’s likability, her competence and her trustworthiness. The women were also perceived as more attractive (duh). The interesting part is people assume attractive people are more intelligent and honest. Read the full story from The New York Times.
…cosmetics “can significantly change how people see you, how smart people think you are on first impression, or how warm and approachable, and that look is completely within a woman’s control, when there are so many things you cannot control.”
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Daniel Hamermesh, an economics professor at the University of Texas at Austin, said the conclusion that makeup makes women look more likable — or more socially cooperative — made sense to him because “we conflate looks and a willingness to take care of yourself with a willingness to take care of people.”
What do you think? Read the full story from The New York Times.
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About Me
Jazmin is the Director of Awesome for Tekserve, the independent Apple computer store in NYC. She helps women start technology companies through Women 2.0 in San Francisco and Founder Labs in New York City. Her recent public speaking engagements include preventing payment fraud, low-cost marketing best practices, web design, training, social media, customer surveying, and responding to customer complaints. Jazmin holds a Bachelors of Science in Management Information Systems. Her passions include travel, tea, Audible books, and Zumba. 
