The Women of Weed: 3 Innovative Female Entrepreneurs of the Marijuana Industry

The Women of Weed: 3 Innovative Female Entrepreneurs of the Marijuana Industry

Some of the most successful companies in the cannabusiness were founded by women. Check out the stories of three founders who have already made a significant impact on the burgeoning industry. While it’s certainly not easy to achieve success in the heavily regulated legal marijuana industry, it’s a field that remains highly accessible to savvy entrepreneurs. That’s especially true in Colorado, which unlike other emerging markets doesn’t have a limit on the number of licenses to grow and sell pot. The result is an industry with a diverse set of business owners, including a significant contingent of women. Data is hard to come by, but anecdotal evidence suggests that it is far more inclusive than tech and many other hot startup fields. To ensure the continued presence of women, people from the cannabis industry in 2014 founded Women Grow, a Denver-based network that now has 29 chapters across the United States. Women Grow estimates that about 20 percent of cannabis business owners are women, a number higher than tech but one that still needs work. Co-founders Jane West and Jazmin Hupp tell Inc. that while it’s certainly a challenge, gender equality is a much more attainable goal in the marijuana industry compared with what they encountered in the tech startup world. “The entrenched patterns were so entrenched that I don’t think technology will ever be an equal playing field for women,” says Hupp, who founded female-focused tech media brand Women 2.0 15 years ago. “When we started to get into cannabis, we realized the industry was already an equal battlefield from the beginning. We had an enormous number of women already in the industry.” From software companies to...
The Top Businesswomen in the Cannabis Industry

The Top Businesswomen in the Cannabis Industry

Jazmin Hupp – Women Grow was founded in the summer of 2014 by Jazmin Hupp and Jane West. WomenGrow is a national professional network that connects leaders and entrepreneurs in the marijuana industry. The group cultivates female leadership through programs and events across the country. In just a short time the group has grown to 30 chapters nationwide. Hupp is the Executive Director and spends a whopping 35 weeks of every year on the road. “We were attending these cannabis events and we weren’t finding our tribe,” said Hupp. “So we decided to set up these events meant to welcome women into the industry and be the first place they come when they are interested in the industry.” The group is sponsored by companies within the industry and has received commitments from fifty different companies and uses the #First50 to recognize this campaign. Read the article on...
15 of the Most Powerful Women In the Weed Industry

15 of the Most Powerful Women In the Weed Industry

Jazmin Hupp is one of the co-founders of Women Grow (along with fellow list-er Jane Wes). Founded in Denver, Colorado, in August 2014, Women Grow holds networking events in 45 cities across the United States and Canada for the sole purpose of allowing those (especially women, obviously) interested in the cannabis industry to connect with and meet others to help them build and create their dream. “It’s a really great industry for women which is absolutely the truth, but it isn’t a story that would be necessarily the case without us,” says Hupp, of the organization she helped created. When asked what advice she’d give to other women looking to break into the industry, she answered without pause: “Move to California.” If you’re interested in the cannabis industry but not quite ready to pack up your bags, Hupp advises attending Women Grow’s annual summit. This year’s conference takes place in February in Denver: “There’s no other time when we bring over 1,000 women in cannabis.” Read More on...
Opportunities for California North State Tourism

Opportunities for California North State Tourism

ANDERSON, California — An influential businesswoman in the nation’s growing cannabis industry told a room full of North State tourism operators and leaders that the area’s outdoor brand could be a big draw for the pot consumer. Speaking at Wednesday’s Shasta-Cascade Wonderland Association Tourism Summit, Jazmin Victoria Hupp, who co-founded Women Grow, said marijuana users tend to like the outdoors and are looking for more opportunities to get outside. “I think you have the ability to make a value proposition to somebody who wants to come out and hike … and enjoy themselves, eat great food, enjoy craft beers and also consume a little cannabis,” said Hupp, who Forbes in 2015 named as one of the top businesswomen in the cannabis industry. “This is a place where you can do this, just like totally awesomely.” But Hupp, who lives in the Bay Area, said the potential economic benefits of cannabis on the North State could be huge. She told the gathering at the Gaia Hotel in Anderson that by 2021, there will be an estimated 99,000 cannabis-related jobs in California. Read...