50 Things Your Customers Won’t Tell You
Me and the Women Grow Team in 2015.
No matter what type of business you run, this list by Sonia Simone is required reading. This list came out in 2008 and I STILL USE IT TO THIS DAY.
Keep these in mind whether you’re trying to understand your customers. This affects how you write your blog, word your proposals, and do customer service.
A few of my favorites were:
My life is really stressful. If you can reduce that stress, you become immensely valuable to me.
Your employees treat me about as well as you treat them.
Telling me what you don’t know makes me trust you.
The wealthier I get, the more I like free stuff.
A lot of the time, I secretly feel like a lost little kid. I don’t admit it, but I want to be taken care of.
I don’t understand how to use your Web site, but I can’t admit that because it would make me feel dumb.
I want to buy your product, but I need you to help me justify it to myself.
I believe that most of what’s wrong in my life is someone else’s fault. Let me keep that cozy illusion and I’ll believe anything you say.