1. Use Center Text Alignment Less

It is super tempting to use center alignment a LOT. It looks kinda good on mobile screens but it’s more tiring for folks to read. Western eyes are used to left-aligned text and it takes more energy to read text with different alignments. Your site will look more professional with less center text alignment.

Unlike designing something that fits on a printed page, you have an almost infinite amount of vertical space to use on your website. Use additional vertical space to break up text in a way that makes it easy for visitors to scroll for the information they desire.

2. Less Background Colors Are More

I recommend using a limited palette of colors for your backgrounds. Most of my sites use primarily white, black, and grey backgrounds. I use photos and graphics to add color to my pages. Choosing a color palette and sticking to it gives your site professional cohesive look.

If you’re having a hard time selecting colors that go well together, you can cheat off a more experienced artist. Find a beautiful painting and pull your color selections from it.

If you’d like help from a web color expert (yep, they exist and I’ve got one for you!) register for my personal branding + website design immersion here. The immersion includes meeting one-on-one with Diane Wellman, who will help you select your colors and design a personal icon for you.

3. Add More Spacers (Blank Space) Around Important Things

Visitors to your site are scrolling quickly while half-listening to their kids scream and a podcast at the same time. Focus your visitors on what’s important by giving it lots of space.

4. Use Less Text

Again your visitors are busy and distracted! Use short sentences and easy-to-understand words.

5. Add a Video or Video Background

Using a video to introduce yourself to visitors is especially popular with folks who prefer to listen and folks who don’t like to read in English. It’s well worth investing in one short video about yourself that you can use all year. I had a Summit I produced in 2017 filmed professionally and still use that video to this day.

6. Backup Your Mailing List Subscribers on Google Drive

When you add a newsletter subscription box to a SquareSpace site, you can choose to have the subscriber email addresses sent to multiple places at once. On top of syncing new contacts to my email lists with SquareSpace, I always setup Google Drive as well. This way if there are any issues with my email newsletter provider, I always have a backup copy of my list.