As you know, from my post on Facebook's Edgerank algorithm, how often your updates are shown to your fans (for free) depend on factors including how often they like or comment on your posts. These examples from the top pages on Facebook show three ways they are winning likes easily to get later messages out for free.

Seasonal: Celebrate What's Now

This Happy Easter post from Barack Obama's page received over 380,000 likes.

Recognition: New Text On An Old Meme

This repost by George Takei got over 70,000 likes. Mr. Takei's page has nearly 4 million followers. I would guess he has a professional social media expert helping him or he's just the the most "with it" celebrity I've encountered of his generation.

Guilt: You're a Bad person If you Don't Agree

This example from Hit Like If You Agree had over 59,000 shares. What mom on Facebook wouldn't share this.

Bonus: Recovering When You Go Too Far

You're likely to offend some of your fans at some point. Check out the original post and excellent apology from George Takei over using a controversial topic to talk about parenting.And here's his (or his staff's) well thought out response. Notice it gets twice as many likes as the original post it is responding too. Your fans understand mistakes will be made, your job is to listen and respond with candor.