What I Learned Turning Off and Tuning In

Picture of me in a hedgehog onesie on a giant teddy bear from New Years 2016, photo by Jane West.

2016 brought a lot of learning and a lot of joy.

My biggest lesson of 2016 was figuring out how to serve myself first in order to serve everyone else sustainably. People had always warned me about "burning out" but I had never hit my limit. Creating the 2nd Annual Women Grow Leadership Summit in Denver for over 1,200 women was my greatest accomplishment. It was also what broke me.

Although I could have blamed external challenges for breaking me. I realized that all my external challenges were reflections of my own inner struggles. So I went about investing everything I had into working on myself. Yoga, meditation, books, dance, music, purpose-driven leadership, cannabis, psychedelics and the School of Womanly Arts were my practices. We found a new CEO to take over my role at Women Grow on July 1st and I focused on myself full-time.

Leaving the CEO role at Women Grow was the hardest transition I've ever made. The unexpectedly tough part of aligning your personal and professional purpose is allowing them to separate when needed. It took me almost three months just to stop thinking of myself and my role as one.

I ran away to play in Spain, speak in Berlin, camp at Burning Man, and work Symbiosis. I traveled 26 weeks of 2016. I learned a lot.

I learned how to love myself unconditionally. I learned how to stop using food to solve problems that food doesn't solve (and lost 30 pounds). I learned how to stop caring about what people who don't care about me think. I learned how to put myself first every day. I learned how to process dark emotions and self-hatred. I learned to stop over-thinking the past at the expense of being present. I learned I didn't have to be afraid of my full emotional range.

I took six months off for myself. The changes I've made to my mental, physical, and emotional health have just begun to benefit me. I'll be back at the 3rd Annual Women Grow Leadership Summit in a few weeks. I invite you to join me at the summit, Feb 1-3. It’ll be an experience like you’ve never had. Click here for more info.

Scroll down to see how I learned how to be in a museum, how to Burn in Spain, new psychedelic treatments, the final Summit at Sea, winning licenses, and at the very bottom, everything else I'm up to this year.

I Learn By Teaching

I perfected the blend of education, inspiration, and community that encourages women to take huge risks. Over 1,200 women gathered in the Ellie Caulkin's Opera House in Denver to hear 32 speakers, including Melissa Etheridge.

I Learn What Burn-Out Really Is

I was wiped after this event. I couldn't think. We tried to do long-term planning but we had exhausted ourselves and the entire team. It was impossible to follow up on this momentum. I'm so grateful to the so many of you who gave me space during this sensitive period to grow and recover. I was no longer taking care of myself and I had failed to care for my team.

I Learn How to Release

I Learn How to Be in a Museum

Being featured in the Oakland Museum's exhibit on Cannabis in California was a first. You sometimes feel like you're both predicting and making history on days like this. I'm grateful we got over a dozen women featured in this exhibit.

I wrote

You have everything you need to start. Every time you are waiting for another teacher, you are wasting time. Learn in practice, not study.

I Learn to Relax in Europe

Grateful to Bar-Keep for showing me the most diverse Burning Man event in the west. 2,000 Europeans gathered on a small plane in the Spanish desert for a week in scorching July to build a humble city and party down.

Grateful for the invitation to speak at Tech Open Air in Berlin. I got to debut my talk on "Clarifying Your Calling with Cannabis" to a packed house.

Grateful to edge pushers like Cindy Gallop on "Why the Next Big Thing in Tech is Disrupting Sex" if you want to know what's up after cannabis.

I Learn About Relationship...

Excerpt from More Than Two

Grateful for the many books I read on relationship this year...including American Savage, Goddesses Never Age, The Law of Attraction, The Art of Everyday Ecstasy, and More Than Two.

Learning at the Burn

Getting the bus tuned up before we leave for the Burn.

Playa-bound!

For my fourth Burning Man, I attended for 10 days and lead a camp of 35. Friends from across the world came. I learned to run my first electrical grid (with lots of trial and error). I found a pair of exceptional Tantra Energy Teachers and became enraptured with their workshops.

I Learn About Fear & Love

John Lennon and I share a birthday in October and this thought

"There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all that life has to offer with passion, excitement, and acceptance. We need to learn to love ourselves first, in all our glory and our imperfections. If we cannot love ourselves, we cannot fully open to our ability to love others or our potential to create. Evolution and all hopes for a better world rest in the fearlessness and open-hearted vision of people who embrace life."~ John Lennon

I Learn About Psychedelic Treatments at Horizons

The Horizons conference presented research on MDMA & psychedelics from celebrated universities...NYU, Columbia, John Hopkins.

Multiple studies showed patients experiencing up to 8 months of relief from symptoms with just one "magic mushroom" therapy experience. These "peak spiritual experiences" were leading to increased positive attitudes, altruism, and deeper development of social relationships.I was seeing that we had extended our physical bodies past our ability to fill our lives with meaning. Alzheimer's disease was preventable if we stayed mentally active and engaged. These patients showed how spirituality was actually a component of health, particularly at end of life.

I Learn Prototyping in November

I took Prototyping for Creative Innovation with Megan Goering, formerly of Google. We ran through prototyping techniques and tests until we could do them by habit.I wrote out dozens and dozens of business ideas and then weighted them on factors like start-up costs and market size. I began testing messaging of all the different things. The cannabis helps with ideation but didn't make narrowing down any easier.

I Learn About Sex & Sugar at Sea

On the eve of the election, I boarded a cruise ship for 3,000 "innovators" and we sailed out to the Caribbean. Marijuana was legalized in six states but we were all shocked by the Presidential election. We gathered to build new ways to a future we all want to live in. We workshop. We dance. We drink. We eat. We snuggle.

I attend panels like "Sugar is the New Tobacco" and learn from Dr. Dean Ornish that 86% of 3 trillion dollars spent in healthcare are spent on chronic care for mostly reversible conditions. We've created a food system, which externalizes all the costs of eating cheap food that causes illness.

Dr. Ornish reveals that "bad habits" are developed to deal with the isolation of modern life. He uses lifestyle as treatment by asking people to eat well, stress less, move more, and love more. He's found that fear is not a sustainable motivators for people to change bad habits. You have to fill the voids those habits leave with even more joyful and pleasurable motivators.

I Learn Good Work Pays Off in December

Grateful to the Women Grow community in the Bay Area celebrating two years.

Grateful for the dispensary license process in Maryland where two teams I had advised won licenses.

5 New Years Resolutions for Entrepreneurs

Photo: Jazmin Hupp, Women Grow Co-Founder | Tamara Beckwith/NY Post | Read Article

Tis the season for NewYears Resolutions but NONE of these include going to the gym. Take a look at five things I've learned benefit every entrepreneur no matter what stage your business is in.

1. Focus on the Important Over the Urgent

If there's one skill that separates the entrepreneurs who are driving their businesses versus the businesses that are driving their entrepreneurs crazy, it's this. There will always be urgent tasks but they often fill up your day so that none of the important things get done. Here's a few different tactics to keep your focus on what really matters:

• Don't start your day by checking your email or social media. EVER. This is the fastest way to get sucked into urgent instead of important.

• Start your day meditation, reciting affirmations, or journaling about your goals. It will be easier to make choices that align with your goals if you review those goals every morning.

• Rewrite your to-do lists into time blocks. Write out what you'll be doing that day in 15-minute increments. It'll be easier to tell when you've over-promised how much you can get done that day and you'll quickly learn how poor you are at estimating how long tasks take.

• Find at least one thing to say no to every day. The hardest part of leadership is deciding what NOT to do. There are a million opportunities out there and it's easy to get excited about something new every day. Start every morning by removing at least one thing from your to-do list that doesn't support your goals.

• Delegate at least one new thing every day. Even if you're a one women show, I bet you have friends and family wiling to lend a hand. I use FancyHands virtual assistants to take small tasks off my list like calling my cable company.

• Hide from the world occasionally. The office, our phones, and our laptops are an unending opportunity for distractions. For big projects, setup an auto-responder on your email and turn OFF your phone for the day. Turn off notifications, social media alerts, and anything else that pops up on your screen. Take that day to make big progress on your goals.

2. Start Tracking Your Time

Time is the only finite resource. No amount of money in the world will buy you more hours in the day. You must fiercely protect your time. Start tracking how you spend your time and you'll recognize the real costs of projects. This is the first report I look at when I'm considering hiring or getting an assistant. Time tracking shows me the things that could be delegated to a less expensive resource. On Mac I like Harvest and RescueTime. Many task managers and company accounting software have time tracking plug-ins for freelancers. 

I just started using AND.CO and its brilliant for tracking your time and billing for it.

3. Read One New Business Book a Month

The majority of business people read a business book about once every 5 years. If you can increase your reading to one book a month, you'll be in the top 1% of 1% of business learners (without shelling out thousands for an MBA). Even reading fiction can help improve your empathy and reading of social cues. If reading isn't in your schedule, try audio books. Here's a few books I love for entrepreneurs:

• Contagious: Why Things Catch On. If you've ever wanted something to "go viral" read this first.

• Bossypants by Tina Fey. I listen to this audiobook twice a year. Tina Fey is hilarious while navigating male-dominated fields of comedy and Hollywood producing.

• Start with Why: How Great Leaders Inspire Everyone to Take Action. Learn what separates great leaders from the rest.

• Delivering Happiness: A Path to Profits, Passion, and Purpose. Learn how the founder of Zappos went broke before enjoying the success of creating an organization designed around the people he wanted to surround himself with.

• Awesomely Simple: Essential Business Strategies for Turning Ideas into Action. If you don't have time to read 100 business books a year, John Spence already did it for you and summarized the basics.

4. Practice Some Form of Mind Control

The research continues to mount on the benefits of meditation and other forms of mindfulness. I don't care which practice you choose to follow but it's worth finding one that works for you. If you use alcohol, cannabis, or pharmaceuticals to increase your focus, fight depression, or decrease stress, look at meditation to supplement that dependence.

5. Get Serious About Building Your Email Lists

We're limited in how we market in this industry so the most-effective and lowest-cost method is email newsletters. That's right! Email converts at higher rates than Twitter or Facebook so stop spending all that time retweeting and get serious about collecting email addresses of your supporters and customers. Try this:

• Setup an easy way to add the people who email you to your email lists. No matter how early stage you are, it's never too early to start building your email list. You can use a combination of Gmail, Zapier, and MailChimp to start building your email list for free. Here's the full instructions on how to setup building your email list with free services.

• Make acquiring email addresses the first priority of your website. The vast majority of your website visitors never come back. Do everything you can to convert every visitor into an email newsletter subscriber so you can bring them back. Talk to your web designer about improving email signups on your site.

• Import every business card you get. We're all bad at actually following up on all the business cards we receive. Make some time to import the contacts you receive into your lists regularly.

7 Reasons You Should Focus on Women in Your Advertising & Your Business

Cindy Gallop opened the second 3% Conference in San Francisco, named because only 3% of Creative Directors in advertising are women. Gallop's keynote is required watching for men and women, as she teaches us how businesses are missing out on innovative ideas and ultimately profits by staying male-centric.

Key Takeaways

• Women ARE your target audience. Women are no longer a "niche" marketing target. They make the majority of purchases in almost every sector and are key purchasing influencers in every sector (even traditionally male-dominated ones). Women influence 60% of car purchases and 90% of technology purchases. Women are even the majority of gamers today, if you include social gaming.
• "Women share the sh*t out of everything." At any social gathering listen to the men talk about sports scores while the women share their experiences. Women have shared their experiences to build intimacy since the world began so it's no mystery why today they are the majority of social media users.
• Women get stuff done. Even if your product is aimed at men, Ms. Gallop recommends targeting your advertising at women. Women are the norm. Men are now the niche audience. There is a ton of money to be made by taking women seriously.
• Marketing done with women through the male perspective is no longer acceptable. When the 97% of Creative Directors are men, you gets ads that don't feature women in dynamic, engaging, and aspirational roles – instead you only see women as mothers, girlfriends, and sidekicks. We need a new approach to creativity – created by women, presented to female Creative Directors, for female clients.
• "Women challenge the status quo because we are never it." Women innovate and women disrupt. If you want your company to be innovative, find every department run by an all-white-male team and add women to it.
• "Women notice things that men don't." They notice relationships. They notice how people communicate. They notice how to get people to work together more cooperatively naturally and intuitively. Women notice the things that will make your company run better than it does today.
• "Women get sh*t done." How many women do you know that support men by doing the things they don't want to do? From the laundry to Sheryl Sandberg operating Facebook so Mark Zuckerberg can do what he really wants to do. The men who recognize this can still be the stars of the show but have a much smoother operation behind the scenes.

Your To Do List

Cindy Gallop implores men and women to do the following things to help change this culture, and ultimately make a ton of money.

1. Call It Out. If nobody says anything, nothing will change. Every time you see a conference with an all-male line-up – say something. Every time the junior male account rep tries to take over a meeting you should be running – say something. It doesn't require being angry, it just requires pointing it out, because gender bias is often unconscious. You have to "break the closed loop of white guys talking to other white guys about white guys."
2. Put Yourself Forward. Women who don't promote themselves help this male-dominated cycle continue. Gallop cites how there's been a ton of outrage over Twitter's lack of female board members but women she knows (and are highly qualified) hesitate even nominating themselves to advise a new startup.
3. Redesign the Business. Business has been built for centuries around a male model of command and control, which is perfectly logical because, for centuries, women weren't allowed to work. The Future of Business is about complementing that with female values – collaboration, consensus building, and community. The system of business today is based around men going to work and women staying at home to support them. The reason we don't have enough women in leadership is because the very system is built to work for men and not the women who shoulder an unfair amount of the home support work. When women look up at the men running their organizations and see the grueling hours, they opt-out. But why have we designed every position at the top to be so unbearable? It doesn't have to be. Gallop challenges us to redesign a bite-size chunk of how something is done at your company. Redesign it the way you want to work and point to it as an example of how a redesigned business process makes work better for everyone.

Gallop believes the business model of the future is "shared values + shared action = shared profit (financial & social)". This is the business model she urges brands to adopt. Go beyond "co-creation" and pursue "co-action" between brands and people to benefit everyone. This business model also applies to men and women working together to create a world that we will all love working and living in.

Watch It!

How To Create A Responsible & Effective Cannabis Brand

The first annual Cannabis Business Summit wrapped up today with an overview of how Cannabis companies should shape their brand and marketing strategies. Taylor West, Deputy Director of the National Cannabis Industry Association, led a session with Kali & Bridget from Agent 64.

Culture Movements Are Not Marketing Gimmicks

Bridget believes that Cannabis legalization is a cultural movement, which means you are now a part of the cultural movement.

"Culture movements define an idea on the rise."

We have a huge responsibility to shape how the public perceives Cannabis going forward. Unlike traditional product marketing, which starts with the product, Bridget encouraged the audience to define their cannabis brand based on the culture movement and not on the product.

Integrated Marketing

I believe in integrated marketing, where every touch point from the front door to the website is shaped by marketing. Bridget spoke about the importance of looking at every single customer touch point and making it consistent no matter where you're interacting with your customers.

Why Market Responsibly

1. It's The Right Thing To Do: We are building a brand new cannabis industry from scratch and we have the opportunity to be the example. Let's skip the bad marketing to children from industries that came before us (Marlboro's Joe the Camel).
2. Don't Screw This Up For Everyone: This is an industry that is in a very volatile position. Your work in the cannabis industry reflects on the entire industry.
3. The Medical Credibility of Cannabis Is At Stake: Unless you are in Washington and Colorado, you are marketing a medical product. When you don't market cannabis responsibility you are hurting the chances of people discovering or having access to the medical benefits of the plant.
4. You Need New Customers: If you'd like to grow your business, you have to start thinking beyond your current customer base.

"Think about customers not in your traditional demographic."

Think about marketing to women. Think about senior citizens. Think about health care professionals. At the very least–you need to not actively repeal these groups. At the most–you need to attract these segments to your brand.

Define Your Brand Promise

This is the most important thing you can do. Living and breathing your brand promise from CEO to budtender shapes your entire company.Build Your Golden Circle: Define why you do it. Then how you do it. Then what you do. Simon Sinek's TED talk explains exactly why you need to do this.

Marketing Strategies

This is no different than the marketing strategy process for most industries. If you haven't been through this process before, find someone who has to guide you.

1. Define your customer segments: Who are you going to talk to and what do they want?
2. Find the white space: Where is there opportunity in the market that isn't currently saturated?
3. Figure out what unique about your brand: What do you stand for that other's don't? What is truly important to you?
4. Define your brand promise: Notice all that research and thought you need to do before you could define this?
5. Pick your target profile: What is the age, income, gender, location, etc. of your target customer?

Customer Retention

• Customer surveys: Ask you customers how they heard about you. Why they choose you. Make sure you know what makes you different from your customer's perspective.
• Brand design: What does the design of your brand tell customers about you?
• Customer database management: Do you know who your customers are and what they're buying? Personalize your marketing to your customers exact needs whenever possible. Many companies wait until they are quite large to setup robust customer analytics, missing years of data that could reveal where and how they should have grown.
• Online/social media: This is an industry that was used to darker corners. Today you need to take control of social media and your public perception actively. Options for paid social media are limited but that may not last forever. You need to build community now.

Responsible Marketing 101

• Don't Market to Children: Perhaps the most important thing to remember.
• Don't Market Like Children: Put forth a face that is professional and polished. If you take beer as an analog to cannabis, remember that no one is ever drunk in a beer commercial. Sell your experience. Your experience goes far beyond "getting high".
• Don't Alienate 50% of the Population: You can segment your marketing without actively offending women. Women are actually more likely to have a chronic illness, more likely to try alternative medicines, and more likely to control a family's medical decisions. Women aren't decoration for your ads.

What They See is What You Are

No matter what you think your mission–what your customers see is what they will define you as. This extends to your logo, signage, employees, and more. You need everything that makes up your company to be true to your brand.

What They See is What WE Are

As an industry. All Cannabis companies are affected by the images being put out by the Cannabis industry. From legislation nationally to your home district, the marketing being done in this industry will affect how the Cannabis industry proceeds (or doesn't). You have the power to shape our collective future so we hope you take it very seriously.Photo from Barbary Coast MMJ Dispensary, San Francisco