Where To Start Optimization Testing On Your Website
If you're just getting started with web optimization testing or have limited testing resources (hey that's like everybody), which pages you test is the most critical decision you have to make.
Get Free Press For Your Startup With Original Data
7 Reasons You Should Focus on Women in Your Advertising & Your Business
Gallop's keynote is required watching for men & women – she teaches us how businesses are missing out on innovative ideas & profits by staying male-centric.
2014's Hot Homepage Design Trend: Mega Images
You know those giant brand images filling up new home pages? Looks great but does it work?
Your Company's Facebook Posts Will Soon Be A Waste Of Time
The day when your Facebook organic posts will reach virtually no one is coming fast.
Personalizing B2B Sales Relationships at Scale
Marketers think in terms of campaigns and touch points, whereas traditional sales people think about one-to-one sales calls. Tawheed Kadar has solved for these conflicts by making each sales person a mini marketing organization with his 5x5 Method.
B2B Technology Sales Without a Sales Force
John Marcus runs a software company with a sales force of just himself–but he doesn’t touch 90% of the deals.
3 Development Principles for Web Tools from Google's Crises Response Team
Alice shared three principles that guide the team when creating tools for disaster response: simple, standard, and open.
Changing Behavior With Persuasive Technology
Design with the intent to change someone's behavior or attitude is a skill every startup and non-profit needs to master to get better results from their customers and communities.